photography by Roe & White Photography

Categories are quickly closing out! Make sure you have reserved your space at our upcoming 2006 shows!

Dallas Bridal Show, January 14-15
Our biggest show of the year is only two weeks away! Over 3,000 brides will be attending this event. Call and see if there is still room for you! Can't exhibit this time? Come visit to see how the Dallas Bridal Show can be your best marketing tool. Exhibitors, double check your exhibitor packets to prepare for the show.

Fort Worth Bridal Show, February 25-26
Hit the Fort Worth market in one weekend at the Fort Worth Bridal Show. Also a two-day show, hundreds of companies will meet face to face with hundreds of brides! Call us to become an exhibitor today!

Plano Bridal Show, March 12
This regional show draws high-end brides and has been such a success that when we considered ending it vendors begged us to keep it going! Come see what all the fuss is about and exhibit in the Plano Bridal Show.

Do you want to become more involved in the bridal shows? Sponsoring a bridal show in some capacity means more exposure and name mention in some if not all of our advertising! (Depending on when the sponsorship is committed to) Sponsorships may also include on-site banners and signage, mention on the website, and other customized benefits.

If you have extra dollars in your budget (we realize this does not apply to everyone) and are looking for ways to increase your visibility to the public, then a sponsorship may be just what your company needs in 2006.

Companies may sponsor one or more of our shows each year (with varying costs) including the Dallas Bridal Show, Fort Worth Bridal Show, and Plano Bridal Show. For those of you wishing to sponsor on a smaller scale there are several special show event sponsorships also available. (costs vary).

• Fashion Show & Event Stage
• Program Sponsor
• Sponsor Bag
• Ticket Sponsor
• Free Valet Parking
• Sample give-a-ways

Bridal Gallery is a full service bridal salon in Lewisville with its own designers and factories.

At Bridal Gallery, all the gown designs are original and exclusive. They also limit the number of pieces they create for each style. There is no mass production for any of their dresses.

With their own factory, any middle-man mark ups are completely eliminated, which enable them to pass the savings directly to the customers. All their gowns are offered at surprisingly affordable prices. The designers also work close together with the factory to make sure every dress is made to the highest standard.

Customization is also available at the store. If the brides can’t find a perfect dress, they just need to bring a picture to the store, and Bridal Gallery will custom-design the dress just for them.

Bridal Gallery also offers an exquisite selection of bridesmaid, flower girl, mothers’ dresses, tiaras, veils, shoes, and other accessories to complete the brides’ attire. Gown preservation, tuxedo rentals, and alterations are available to every bride. Their highly experienced consultants take special care in providing the brides with the best service in the bridal industry. Please check their Testimonial page on their website to see what the brides are saying about them.

The store is located at 713 Hebron Parkway, Lewisville, TX 75057 (in Super Target shopping center). Bridal Gallery welcomes everyone to visit the store and would like to work with you to better serve the brides.

White doves are a traditional symbol of peace, innocence, purity, prosperity, fidelity, and off course love. The release of a single white dove, or a full flock brings beauty and meaning to any celebration, and is a perfect spectacular addition to a wedding.

To assure the most beautiful and successful release, only well trained birds cared by professionals should be considered. The birds used by these professionals are pure white homing pigeons. They are from the same family as regular ring neck doves found in pet stores, but unlike ring necks, they have a homing instinct, and are trained to safely return home after the release. The training of each bird takes months.

Using untrained ring neck doves is cruel, since they do not know how to care for themselves in the wild and would perish quickly. They would not know how to fly nicely, and would stay perched in a near by tree not knowing what to do.

A professional cares deeply for his birds, and for the quality of each release. Therefore professionals will always be present for each release, and will never ship birds for a self-release. To locate a reputable professional in your area who performs releases with high standards of quality, go to the web site of the White Dove Release Professionals at...www.white-dove-releases.com

All White Dove Release Professionals (WDRP) members adhere to the same code of ethics.

A dove release must take place 30 mn to 2 hours before sunset, depending on how far the release takes place from where the birds live. This will assure the safe return of the birds to their loft before night time. You can check the sunset times of your bride's wedding day at by clicking HERE!

In conclusion, a well-performed white dove release will add a spectacular and meaningful touch to your bride's wedding day, but it should only be considered if performed by a professional.

How many brides did you introduce yourself to today??

It has been said that the most any business can truly ask for is a fair opportunity to provide a product or service to the prospective marketplace. If that is true, and I believe it is, the question becomes; “what are we doing to earn our opportunity to provide?”

It is important to understand that there are 2 specific types of bridal leads. Number one is a passive lead. This is a lead that comes to you as a result of the brides decision to contact you. This lead could come from the internet, yellow pages, print advertising, possibly a referral. The point is that you had to do very little to secure the lead.

It turns out that the majority of wedding professionals rely on the passive lead source as their primary way of doing and growing their business. It is my contention that this exercise leaves the wedding professional exposed to the whims and behaviors of the bride. For Example: If the bride does not respond to you via the internet, yellow pages, print advertising, or referral, how will you maintain and grow your business?

Now let’s talk about the 2nd lead type. The second and more powerful lead type is the aggressive lead. This is the lead that is cultivated as a direct result of your behavior. Aggressively pursuing the bridal leads made available to you puts you in a position of action, not waiting for action from someone else.

It has always surprised me when wedding professionals tell me that their business is struggling however they have not made a conscious decision to aggressively pursue the brides made available to them by a number of lead sources. I can assure you that there is no more important exercise than to initiate an introduction to as many brides as you possibly can. Keep in mind that the only reason a lead list does not work is when you or someone for you does not work it. If you honestly do not have the time, or possibly you are not comfortable reaching out to the bride with continuous follow up then find someone to do it for you.

In my 20 plus years experience in sales, advertising, and marketing the one thing that has always held true is that whoever makes themselves most relevant to the prospect is most likely to do business with the prospect. It is also true that it is impossible to become relevant without an introduction and relentless follow up.

For more information on how to shift your business focus from passive to aggressive please contact Bridal Shows, Inc or me directly. I promise there is significant growth at hand.

Remember that everyday when you ask the question of; “How many brides did I introduce my company to today that didn’t introduce themselves to me?”...You need to have a good answer.

Good luck!

Jonathon Bostick
Pro Touch Sales Agency
972-784-2411
protouchsales@sbcglobal.com
"We introduce our clients to their clients"

The Dallas Bridal Show held January 14-15, 2006 was a huge success! Many commented that it was "the best show ever!"

A big thank you to all of our many exhibitors for a smooth-sailing show. Even with the many changes we have had to make due to the growth of the show, our exhibitors have been professional and supportive and we appreciate every one of you!

What a great way to start out the new year. Bridal Shows, Inc. is confident that 2006 will prove to be our best year yet. If you missed out on the Dallas Bridal Show make sure you are a part of our future shows! Our goal is not only to provide the best bridal shows in the country but also to build bridal businesses by introducing them to their best marketing tool, exhibiting in a Bridal Shows, Inc. bridal show!

With any business, we should all focus on improving every aspect of our business each day, each week, each month, and each year. Every day, I wake up thinking, "How can I improve something today?" (whether it be my business, customer service, training, communication, structure, incentives, rewarding my staff, marketing the shows, organization, or improving myself)

Striving to improve each day will definitely help in learning new things, coming up with all kinds of ideas, and weighing those ideas with cost and time effectiveness. With that thinking, we will all continue to grow as people, and grow our business.

Brainstorm with other members of your business to think up any and all ideas that you can come up with. Estimate time and costs in each one of these to see if they are feasible. Give a timeframe for when you would like to implement each idea.

Plan ahead for the growth of your business. For all of the ideas that we have at our company, we try to apply a few each show and work on new and better ways to do everything each year. It is impossible to execute every idea that you have. However if you will try a few at a time, you will be very pleased with the results each year.

Many of our exhibitors have had success from advertising on the Bridal Shows, Inc. website!

This wonderful advertising opportunity is available only to exhibitors in our shows. Exhibitors are listed by category on the website and are eligible to purchase further exposure, links, site sponsorship, etc. from Exposites.

If an exhibitor cancels out of a show, their name will be removed from the website at some point, and they will no longer be allowed to purchase advertising for our website.

For exhibitors that are interested in learning more about what Exposites has to offer in regards to advertising on the Bridal Shows, Inc. website, call Robert at 1-800-997-2499.

Wednesday January 25, Texas Motor Speedway, Fort Worth Texas

Naomi Hulme, President and CEO of Bridal Shows, Inc., was invited to give a brief version of her seminar titled "Exhibiting 101" at the January PWG meeting.

With about 50 in attendance Naomi pointed out tips for better results in exhibiting in consumer trade shows. Helpful workbooks were distributed to the audience that included information Naomi has accumulated over her 18 years of producing trade shows.

Some comments regarding the brief seminar included, "very professional and organized," "Naomi had some interesting points about exhibiting. Can't wait to put them to use."

More seminars will be scheduled for 2006. Please stay posted for future announcements. In the meantime if you would like Naomi to speak at an event or have questions regarding successful exhibiting please contact Naomi at 972-713-9920 ext. 101.

The Fort Worth Bridal Show will be held at the Amon Carter Exhibit Hall, February 25-26, 11:00am-4:00pm each day.

As part of our extensive marketing campaign several prizes will be awarded to registered brides such as:

• a diamond ring from Dallas Gold & Silver
• wedding gown (up to $500 value) each day from Alfred Angelo Bridal
• Nascar tickets each day
• and "i Do" t-shirts to be given away each hour and at the fashion shows!

Help us spread the news to your brides about this exciting event!

A big thanks to the following Fort Worth Bridal Show exhibitors for their participation in the KLTY "Win Your Dream Wedding Contest" which will also be promoting the Fort Worth Bridal Show!

• Alfred Angelo-bridal gown
• Al's Formal Wear-tuxedo
• Celebrations Invitations-invitations
• CM Music-disc jockey service
• Dallas Chocolate Fountains-chocolate fountain
• Delicious Cakes-wedding cake
• Forever Dreams-wedding consulting
• Heller & Reid-flower preservation
• Ruby & Jade-custom jewelry
• Sonrise Viedo-videography
• Southern Flair Photography- photography
• Stockyards Station-facility
• Tiki Trips-hotel stay
• T's Design-bridal veil
• Willow Creations-flowers

NEW EVENTS!!!

Denton Bridal Show
May 7, 2006
10:00am-5:00pm
Denton Expo Center

Wedding Industry Trade Show
Noon-4:30pm
May 17, 2006
Diamond Oaks Country Club

Call us today to be a part of these exciting new events!

On February 25-26, the Fort Worth Bridal Show at the Amon Carter Exhibit Hall helped over 800 brides plan their wedding and gave over 125 wedding companies the opportunity to promote their business!

It was a wonderful weekend for all involved, and we would like to thank all of our exhibitors that contributed to this beautiful show. Don't forget to book your space for the next Fort Worth Bridal Show scheduled to take place July 22-23, 2006.

Another successful Plano Bridal Show took place last Sunday, March 12, at the Plano Centre. One hundred wedding companies had the opportunity to meet with 500 Collin County and Metroplex brides.

The intimate setting allowed exhibitors more time with the brides and also gave the chance for each bride to see it all in one day. Due to the continuing success of the Plano Bridal Show, many companies urge Bridal Shows, Inc. to continue this regional show.

Due to the smaller facility space always filling up, call and book your spot today if you are interested in the next Plano Bridal Show to be held September 17, 2006.

Thanks to everyone who has been participating in our coupon contest! Due to the high participation rate, at the Fort Worth Bridal Show we began awarding prizes to the 2nd and 3rd place winners as well!

Congratulations to the following winners!

Dallas Bridal Show

• 1st place (free 10 x 10 booth): Perfect Wedding Guide

Fort Worth Bridal Show

• 1st place (free 10 x 10 booth):Perfect Wedding Guide
• 2nd place ($300 off booth space):Southern Flair Photography
• 3rd place ($150 off booth space):A tie! T's Designs, Colonial Country Club

Plano Bridal Show

• 1st place (free 10 x 10 booth):Perfect Wedding Guide
• 2nd place ($300 off booth space):Stardust Celebrations
• 3rd place ($150 off booth space):Heller & Reid

Prizes are to be used on the next show for which the prize was won. (i.e. the winners of the Plano Bridal Show will get discounts on the next Plano Bridal Show)

As business owners, employees, and people in general, we are forced to make choices constantly. In life we have many choices and all choices have consequences. We have the choice every day whether we are going to make our day positive or negative. We are accountable for those choices--no one else is. In effect, all of our choices create who we are and who we become. At Bridal Shows, Inc. we want to make the right choices in order to have a positive impact for you and your business.

We understand that everything we do makes a difference in the world, and our work here makes a huge difference in the lives of our exhibitors. We care and make the choice to advertise our shows extensively to create a positive experience for our exhibitors and the attendees.

Some important choices that can reflect in positive or negative consequences are:

1. Words: The words you choose will be a reflection of you, and will also impact others. We have the choice to choose our words wisely so that they will create positive impressions rather than the opposite.



2. To Learn: we make the choice to learn, or not to learn. Those who choose to learn move forward, those who choose not to learn move backward. Change is good! We learn everyday from each other and try to work on new ways of learning what is most effective. We learn from our mistakes, from others mistakes, and from complaints. It is very important to grow in knowledge each day. Learn everyday...to do something, or not to do something.



3. Be thankful: We also have the choice to complain, or be thankful for problems or trials. Maintaining a positive attitude throughout the "valleys" in life will always teach us more than when we are on the "mountain tops." Be thankful for everything and you will be positive!

In conclusion, our choices have consequences either positive or negative. Choices change based on experiences and influences, and the way you do things will change as you grow older. All of our experiences make us different; how they make us different is up to us!

Choose your words carefully, choose to learn, choose to be positive, and you and your company will prosper!

Congratulations to Laura Young of Bridal Shows, Inc. who was married to Mark Williams III on March 11, 2006. The two were married at New Liberty Baptist Church in Garland, Texas in a casual afternoon ceremony.

Laura has been working for Bridal Shows, Inc. for almost 2 years and coincidentally met her new husband at the Dallas Bridal Show last July!

Mark who was working as a temp for American Trade Shows, Inc. (our decorating company) met Laura who was working the show office check-in. The two hit it off and have been together ever since!

We would like to send out our best wishes to this happy couple and many long years of happiness together!

On July 8-9, 2006, at Dallas Market Hall, the Dallas Bridal Show hosted over 1,850 brides out of a total of 6,100 attendees. Over 300 companies benefitted from meeting one-on-one with potential customers and gained a valuable lead source to work for months to come!

Thanks to everyone who helped to make this a successful show, but keep in mind although the show is over, the work is just beginning. Design a plan to continually follow-up on your leads in order to keep your company name on the fore-front of their minds as they make various wedding plans over the next year(s).

Congratulations!!

The tallies are in and we have the winners from the coupon contest at the Dallas Bridal Show! (Prizes will be awarded on the Dallas Bridal Show in January of 2007)

1. First place: Perfect Wedding Guide--FREE 10 x 10 booth space
2. Second Place: Premier Bride--$300 off
3. Third Place: LuLu's Bridal Boutique--$150 off

Thanks to everyone who participated in this contest You are all winners because you helped bring more brides to your booth at the show!

Thank You...

A Special Thanks to Gerry White with Roe & White Photography for his photography skills at the Dallas Bridal Show. Click below to see some of his photos of the show!

Plan early! The second annual Wedding Industry Trade Show has been scheduled:

May 16-17, 2007
Wednesday & Thursday
Plano Centre

We look forward to really growing this event to become an essential tool for wedding business owners. Mark these dates in your calendar and plan to be there both days. Planning is in progress for seminars, networking , table-topic discussions, and of course booth exhibits to benefit business owners!

One seminar that is already scheduled is with keynote speaker Bryan Dodge. Don't miss out on this opportunity to be inspired to grow personally and professionally.

If you are interested in becoming a sponsor for this event, please contact Naomi at 972-713-9920.

Bridal Shows, Inc. has proven success in it's mass marketing campaign for each show. Our customers can rest assured that their money is going to work for them in the avenue of advertising. After nearly two decades of producing consumer trade shows, Naomi Hulme has learned about the DFW market and what it takes to advertise well here.

As a business owner you know it is important to not rely on just one or two forms of advertising. We also understand that in order to reach the most people, we utilize many proven methods and media sources.

View the logos above to see which radio and tv stations were used to advertise the Dallas and Fort Worth Bridal Shows in July. Also check out the marketing campaigns for each show listed below:

Dallas Bridal Show:

Radio: Radio: 102.1 The Edge, 106.1 Kiss FM, 94.9 KLTY, KVIL 103.7 Lite FM, 99.5 The Wolf, Radio Hum Tum

Television: Fox 4, WFAA 8, CBS 11

Newspaper: Dallas Morning News

Billboards: Clear Channel (8 boards), Flight Marketing Group (1 large board), Dallas Daily Billboards (3 locations)

Other: Bridal Shows Inc. website, posters throughout the city, emailing campaigns to registered brides as well as past attendance, various calendar listings.

Fort Worth Bridal Show:

Radio: 102.1 The Edge, 106.1 Kiss FM, 94.9 KLTY, KVIL 103.7 Lite FM, 99.5 The Wolf

Television: Fox 4, WFAA 8, WB 33

Billboards: Clear Channel (8 boards), Arrington Outdoor (1 large board), Flight Marketing Group (1 large board)

Other: Bridal Shows Inc. website, posters throughout the city, emailing campaigns to registered brides as well as past attendance, various calendar listings.

It is known in the business world that 10% of companies will go out of business each year. Not everyone is meant to own a business, and that is okay. Many have tried and have realized it is easier and better for them to work for someone else. If you don’t want to deal with the risks and pressures of so many responsibilities of running a business, don’t stress yourself out by doing so.

How will you keep from being part of the above mentioned 10%? There are many factors that keep someone in business.

1. If you do commit to running a business, take it serious and do it right. It will take a lot of capital, time, sweat, tears, and working a whole lot more hours than you would working for someone else. However doing so over a long period of time can be a very rewarding experience. Think positive all of the time.


2. Having a clear sense of focus and a purpose are two of the keys to get through the daily challenges. When we have a purpose, we will give it our all and even lose a lot of sleep trying our best to make it work.


3. Being able to foresee any obstacles, which there always are, gives us the ability to plan and manage profit and loss.


4. Marketing your brand, product, or company is critical to anyone staying in business. Look at Coca- Cola as an example. Everyone knows what the taste of a Coke is and clearly knows the brand name. Coca- Cola does not stop reminding you of their name. It is imperative for them to keep this marketing in their budget no matter what.


5. Have a daily system to present your product or service to produce revenue.


6. Be honest. Others will learn to trust you and respect you.


7. Make mistakes. We all do! Learn from them and strive to do better the next time. Work smart.


8. Think on your feet quickly. Sometimes we have to make immediate decisions that can either cost us or help make a profit, depending on the choice we make.


9. Spend time growing yourself. Learn from books, seminars, other successful business owners, or anyone that can give you positive guidance. Don’t ever stop learning.


10. Networking. Let others know about what you do and work to also help them. This takes time and practice, but can be very beneficial.


11. Pray. God can give us strength to make it through anything.


12. Love what you do, including the business side of it.

There are many other things that could be added to this list, which include constant budgeting, employees, training, insurance to protect your business (general liability, workmen’s comp, employer’s practice liability, business auto, hired/non- owned auto, etc.), taxes, office space, managing overhead costs, brochures, promotional items, coming up with new ideas, and many more. We will try to cover some of these in a later newsletter.

The main ingredient for anyone serious about staying in business is to never give up. Yes, it does mean that you will be working hard. See challenges as opportunities to learn something. Keep working smart and see yourself as a winner!

Looking to provide your bride-to-be with something more than the typical “Me-too” wedding favors? (“Oh, you gave those as gifts at your wedding...Me too.”) Well, look no further than the Southern Bulb Company which offers beautiful flower bulbs as wedding favors and save-the-dates. Southern Bulbs, unlike others on the market, are perennials, thrive in the South, and will spread and return in larger numbers year after year (much like the love between the bride and groom!).

We polish every bulb, offer three types of packaging including burlap bags, satin and tulle (both in a variety of colors), and create tags with the bride’s and groom’s names on the front along with the wedding date. Symbolism and planting instructions are printed on the back.

Suggestions include giving each guest two bulbs that symbolize the bride and the groom, three bulbs that represent the Trinity, or the same number of bulbs as years the couple has dated. Also, depending on the wedding date, we offer bulbs that will bloom every year in the same month as the wedding to remind guests of the couple’s anniversary, or we can provide bulbs as save-the-dates that will bloom the month before as a reminder of the upcoming occasion.

We understand that every bride has different wants and needs, so we do our best to meet budgets while exceeding expectations. We can package the bulbs or ship the materials, create custom tags or use our standard template, offer ideas or take suggestions; ultimately, our overall involvement depends on the requests of the bride.

Southern Bulb Company Unique Favors for Special Occasions

When Laura got married in March of 2006, and moved to Rowlett, we knew it was only a matter of time before she grew weary of the long commute and moved on to new endeavors. Laura Williams has been with Bridal Shows, Inc. for over 2 years and has brought so much to this company. We love you Laura and keep in touch!!

A little girl at a wedding asked, "Mommy, why do brides always wear white?" The mom replied, "Because they're happy, dear."

Halfway through the wedding the girl whispered, "Mommy, if brides wear white because they're happy, then why do men wear black?"

" I told someone I was getting married, and they said, 'Have you picked a date yet?' I said, 'Wow, you can bring a date to your own wedding?" What a country!" - Yakov Smirnoff

Last month on July 22-23, 2006, the Fort Worth Bridal Show was held at the Amon Carter Exhibit Hall. Many of the Fort Worth Bridal Show exhibitors have told us this was the best July show they had ever had. We are always working hard to make each year better and better.

Thanks to everyone who helped to make this a successful show, but keep in mind although the show is over, the work is just beginning. Design a plan to continually follow-up on your leads in order to keep your company name on the fore-front of their minds as they make various wedding plans over the next year(s).

Congratulations!!

The tallies are in and we have the winners from the coupon contest at the Fort Worth Bridal Show! (Prizes will be awarded on the Fort Worth Bridal Show in Feburary of 2007.)

1. First place: Perfect Wedding Guide--FREE 10 x 10 booth space
2. Second Place: Sweet Memories Cakes & Catering- -$300 off
3. Third Place: (3 way tie, and yes all three will receive the discount!) Clark Gardens, Southern Flair Photography, and Bride & Groom Magazine--$150 off

Thanks to everyone who participated in this contest. You are all winners because you helped bring more brides to your booth at the show!

Thank you!!

Thank you to Gerry with Roe & White Photography for taking pictures at the Fort Worth Bridal Show.

I have already shared this story with many of our customers, but felt the need to inform all bridal show exhibitors because it reiterates the importance of follow-up after the shows.

Early one July morning as I was busy preparing for our upcoming bridal shows I received a phone call from a bride-to-be desperate for an answer. This particular bride had attended our Dallas Bridal Show in July of 2005. She enjoyed picking up ideas and flyers at the show, but at the time she was not prepared to do any bookings. Now a year later her wedding was months away and she was in a panic to finish everything. She had not forgotten her bridal show experience and had even used many of the contacts from the show.

There was one invitation company in particular that our bride knew she wanted to use, but she could not remember the company name. She then proceeded to describe the booth to me, where it was located in the show, she remembered everything even what color hair the owner had but did not know the name!

After searching everywhere for her mystery company she finally called us to see if we could help. By using a map from last year's show she was able to guide me down the rows until at last we found her invitations!

I was glad that this bride had decided to call us, but unfortunately most brides will not go to the trouble. This is a testament to the importance of keeping your name out there! Even a year to two years later brides from the show will be booking business, so make sure they remember your name!

Send out a mailout, mass email, or make a courtesy phone call every two months, and track every bride you book.

My hope is you can learn from this story to make sure a bride never forgets you!

Since 1990, Dallas Gold & Silver has donated a diamond ring at every Dallas, Fort Worth, and Plano Bridal Show. This giveaway draws brides to register at the door allowing us to count the number of brides that attend as well as generate a listing of all brides in attendance.

Naomi Hulme, and the Bridal Shows, Inc. staff would like to thank Dallas Gold & Silver for 17 years of generosity and support.

We always like to make you aware of the mass marketing campaign that goes into every event produced by Bridal Shows, Inc. The Plano Bridal Show is no exception! View media list below for the upcoming Plano Bridal Show on September 17, 2006.

Radio: KDGE (102.1 The Edge), KHKS (106.1 Kiss FM), KVIL (103.7 Lite FM), KLTY (94.9), The Wolf (99.5)

TV: Ch. 4 Fox, Ch. 8 ABC

Billboards: Clear Channel (6 boards)

Internet: www.bridalshowsinc.com, www.dallasnews.com

Publications: Perfect Wedding Guide,Bride & Groom Magazine, Premier Bride, Modern Bride, Wedding Bells, Wedding & Party Guide

Press Releases: Press releases were sent out to over 60 media contacts for placement in calendar listings and various other public service announcements.

There are companies that really do a great job of working their leads and are getting wonderful results from doing so.

While this is the case with some businesses, there are many others that do not stay on top of this very important business generating avenue, for various reasons.

Some of the reasons given are:

1. Don't have time, for myself or anyone in my company
2. Called or emailed maybe twice and didn't get results
3. Don't want to pressure or "bug" the bride
4. Shy about doing so
5. and others...

Have a daily system of working your leads (track where your leads come from). If you do, you will continue to have business revenue. If you skip any time, then plan for a decline in sales at a later date.

We have helped companies understand the importance of getting the leads, following back up with them, building a relationship with them, and staying in touch for all potential business (not just for weddings). All of these will bring the business in and will create getting referrals.

Marketing to obtain leads and working those leads to create revenue are two of the most important aspects of any business to be and remain successful.

After six years of working and going to school, Bonnie Crumpton of Bridal Shows, Inc. has finally earned her bachelor's degree from the University of North Texas. Bonnie has been working with Bridal Shows, Inc. as a part-time employee since the fall of 2002 and was happy to begin her tenure as a full-time employee on Monday, August 14. Now she will be able to commit herself 100% to building businesses through Bridal Shows, Inc.

We wish to congratulate Bonnie on this great accomplishment!

Getting married is very much like going to the restaurant with friends. You order what you want, and when you see what the other fellow has, you wish you had ordered that.

The Minister noticed the bride was in distress so asked what was wrong. She replied that she was awfully nervous and afraid she would not remember what to do. The Minister told her that she only needed to remember 3 things. First the aisle, because that is what you'll be walking down. Secondly, the alter because that is where you will arrive. Finally, remember hymn because that is a type of song we will sing during the service. While the bride was walking in step with the wedding march, family and friends of the groom were horrified to hear her repeating these 3 words ...Aisle, alter hymn (I'll alter him)

Tune in the coming months for the following wonderful articles: (These will appear in either the September or October issues)

"In search of the high-end bride?"
A wonderful article about finding the high-end bride at the Dallas Bridal Show including testimonials form three exhibiting companies and one from a bride!

"Business Insurance, why should I?"
Hear from a bridal company who has learned the importance of business insurance. Also read tips from Jack Brown with Jack Brown Insurance.

"Follow Up, Follow Up, Follow Up!"
A florist describes how changing her methods of following up have changed her business for the better and made the Dallas Bridal Show an even greater source for marketing!

If you have any requests or ideas for articles in future newsletters or would like to contribute a testimonial, please contact us at news@bridalshowsinc.com.

Bonnie Crumpton
Newsletter Editor

The rain didn't keep the brides away this past Sunday, September 17, at the Plano Bridal Show! Despite the much needed rain pour, we still continued to have an excellent show bring in over 400 brides out of over 1,350 attendees.

The show completely closed out with 102 vendors. Due to limited space at the Plano Centre we even had some companies on a waiting list for space. This show has grown to be so popular we are now booking far in advance up to September 2007. Exhibitors, don't forget to send in your commitment forms for next year to secure your space!

Congratulations!!

The tallies are in and we have the winners from the coupon contest at the Plano Bridal Show! (Prizes will be awarded on the Plano Bridal Show in March of 2007.)

1. First place: Perfect Wedding Guide--FREE 10 x 10 booth space
2. Second Place: Stardust Celebrations--$300 off
3. Third Place: Paper Moods--$150 off

Thanks to everyone who participated in this contest. You are all winners because you helped bring more brides to your booth at the show!

Thank you!!

Thank you to Gerry with Roe & White Photography for taking pictures at the Fort Worth Bridal Show.

Thank you to Ruthie with Delicious Cakes for coordinating and sponsoring the Grooms Cake Decorating Contest!

...Then search no further than the Dallas Bridal Show!

Although the Plano Bridal Show has been credited for bringing in high-end business, upscale brides are in attendance at the Dallas Bridal Show as well!

Read the following testimonials from three exhibitors at the last Dallas Bridal Show regarding the high-end business they've received.

I do want to build my businesses.

If you agreed with all of these statements then you are a wise business owner/manager. Bridal Shows, Inc. brings the results to you through thousands of brides each year. With an extensive multi-media campaign that includes major newspaper & print media, network television stations, many radio stations, billboards, wedding publications, posters, direct mail, email notices, website exposure and TV shows, we are drawing the qualified attendee for your business.

Plan now to budget these quality shows into your marketing plan. As with any advertising, you will see more results by repetition of utilizing the same source if it is targeting your specific audience.

The importance of continued follow-up needs to be stressed throughout all businesses big and small. Most business owners are aware of the need for phone calls, mail-outs, email campaigns, etc. Bridal Shows, Inc. offers an easy way to ensure a pipeline of business throughout the year, but it does involve some effort.

Unfortunately, many businesses judge the success of a bridal show based on the weekend of the show alone. While many businesses do achieve sales and bookings at the show, the ultimate benefit of a show is the long-term success. Brides can be planning their wedding up to two-years in advance so you want to make sure they don't forget you in those two years!

Meeting the brides face-to-face at the bridal show helps you to get your foot in the door starting the courting process. Denise of Cheryl Denise Designs recently told us how implementing a follow-up plan has really changed her business. Read her testimonial below:

"We have been involved in Bridal Shows since the very beginning of our business. The best thing about being in the shows is that they hit our target-- brides. It gave us the opportunity to get face to face with people who are interested in our services and want to hear from us. While we had good success with the shows, we wanted to take our business to the next level. Earlier this year, we began working the lead list given to us at the end of every show. We have had tremendous results and have had a constant flow of brides in our business ever since."

Follow some of these ideas using your leads from the bridal show to achieve greater success:

• Gather leads at the show labeling them A, B, and C from hottest to coldest.
• Purchase a lead list from Bridal Shows, Inc. to hit the brides that may not have stopped at your booth.
• Send out a thank-you card after the show thanking the brides for visiting your booth.
• Make contact every one-two months via phone, email, or mail.
• Create a newsletter to continually offer new information to your leads.
• Send out seasonaly greetings, "Happy Thanksgiving, "Happy Fourth of July," etc...Keep your name in front of the bride!
• Track every single bride that comes to you and record how many brides have come from the bridal shows.
• Exhibit consistently in the bridal shows. Many times brides will attend 1-3 shows before their wedding and they will look for the same companies each time.

These are just a few ways to implement a follow-up plan. Companies that continually follow-up (more than just a few times) will have ten times more success than someone that does not.

Call us to learn more about how you can achieve the most success from exhibiting in the bridal shows!

Ruthie Stivers, of Bridal Shows Inc. and Delicious Cakes, lost her mother last week. Please keep her and her family in your thoughts and prayers.

We love you Ruthie and you are such a blessing to all of us.

James Nutt is the newest team member of Bridal Shows, Inc. James is an Account Executive with 15 years personal experience exhibiting with Bridal Shows, Inc. Now he is helping other companies achieve the success he found through the bridal shows. He is also working on building the Wedding Industry Trade Show to be a fun and informative event for all wedding businesses to attend! Welcome aboard James, we are happy to have you.

Bonnie Crumpton, Account Executive and Newsletter Editor, celebrated her four years with Bridal Shows, Inc. on September 17, 2007. She is excited about the growth she has seen in the company in the past four years and even more excited about the growth to come.

Listed below are some of the contributions Bonnie has made to Bridal Shows, Inc. in the past four years to improve our communication with our customers.

• Monthly Newsletters
• Updated User Friendly Forms
• Constant Contact Email Campaigns
• Construction and upkeep of various websites: Wedding Industry Trade Show, Exhibiting 101, Bridal Show Photo Pages, Newsletter Archives, etc.
• Help with the design and productions of several projects including the Bridal Shows, Inc. brochure, postcards, Exhibiting 101 workbooks, Informative Flyers, etc.

Congratulations Bonnie on your four years of hard work and dedication to Bridal Shows, Inc.

Tune in next month for the following articles:

"Business Insurance, why should I?"
by: Cheri Rubin, Crown Collection Veils and Tiaras and Jack Brown with Jack Brown Insurance.

"Dont Sweat the Small Stuff"
by: Jonathan Bostick, Pro Touch Sales Agency

If you have any requests or ideas for articles in future newsletters or would like to contribute a testimonial, please contact us at news@bridalshowsinc.com.

Bonnie Crumpton
Newsletter Editor

Exhibiting in an upcoming consumer trade show? Whether it is a bridal show or business show, Exhibiting 101 can give you essential tips to gain the most success out of exhibiting. For both new exhibitors as well as experienced exhibitors, everyone can learn something from this class.

Reservations are still available for the upcoming seminar on Thursday, November 9, at Hilton Park Cities.

Please visit our website for more information and RSVP today!!

The Dallas Bridal Show coming up on January 27-28, 2007, is already over 65 % booked! For 18 years, this show has helped wedding businesses build and sustain their business. But don't take our word for it! Listen to your peers!

Being a part of the Dallas Bridal Show has been one of the most positive experiences for my business. After doing the Dallas Bridal Show, I had a continuous flow of business from brides that I had met at the show. Within a 6-month period, I had a bride almost every week contact me for my services.

The staff of Bridal Shows, Inc. has been professional and positive and great to work with. I had clear communication in every area.

I will say that I have loved being able to build relationships with the girls and be a part of their special day. I love being a part of the bridal industry, and Bridal Shows Inc. has definitely played a part in my success.

I am blessed to know the brides and be a part of Bridal Shows, Inc.

Melody Ginn

If you would like to receive a complete testimonial packet please request one by emailing info@bridalshowsinc.com.

Would you drive your car without insurance? No.

Why would you operate a business without Liability Coverage that insures within your place of business and at shows?

Having Liability Coverage protects you and your business.

Picture this: A bride and her group are in your booth and someone trips and falls into your display resulting in multiple cuts and bruises. That person will file a suit against you. Do you have protection? Or are you being old fashioned thinking it will never happen to me?!

Stop and think. Be logical and protect yourself, your business, your clients, and be professional.

If you are a real business owner then you should have insurance. If you say "Oh I can't afford it" then cut back on something else.

~Cheri Rubin Crown Collection Veils and Tiaras

As wedding professionals we’ve all experienced the pain of rejection. It would certainly be nice if every bride we spoke to or made contact with decided to take advantage of our products or services. However it simply doesn’t work that way. The truth is that most of the brides we chase will not use our services. This is why it is imperative that we consistently and persistently fill our sales funnel with prospective brides. We must be diligent in our efforts to introduce our businesses to every bride available. This means we have to call her and/or e-mail her until she responds one way or the other. We can not be put off by the idea that we are bothering, upsetting, or harassing the bride. We must remember that she is planning a wedding therefore very likely in the market for our products and services. It should be easier for us to believe that we are advising, consulting, and assisting the bride with the many decisions that must be made.

To put this in perspective I would like to share the experience of a local wedding professional that has engaged in a very aggressive e-mail marketing campaign for the last 8 months. They make e-mail contact EVERY week with every available bride. As a result the interest in this business from the brides of Dallas has more than tripled. They of course receive replies to their e-mails that request to be taken off of the list, and those names are immediately deleted. However, this is a very small percentage of the brides on the list. This is the “small stuff” that can scare us away from the task of persistent marketing. The fact is that the majority of the brides are very responsive to the persistent marketing. They say things like “thank you so much for the e-mails, I forgot that I meant to call you.” Some of the brides on the list that are getting married late next year have received as many as 50 e-mail marketing messages and just responding as though they just got the first message.

The point is, “Don’t Sweat the Small Stuff”. The growth of your business is buried in the list of brides made available to you. Don’t let a few keep you from marketing to the majority.

And no matter what don’t quit until they tell you to!!

Good Luck.

Jonathan W. Bostick, Pro Touch Sales Agency

Naomi's Notes is on hiatus this month as Naomi takes her one vacation of the year to tropical Hawaii! This year was even more exciting as she and her family experienced the earthquake on Sunday, October 15. Everyone was fine and still had a fantastic time. Naomi will try to give more details of their seismic adventure in the next newsletter.

The tragedy of 9-11-01 was difficult enough for all of us to absorb; try being a bride who was getting married that weekend. I'm sure that just as many that decided to cancel their wedding also decided to go on with it.

I have to admire the bride I had that weekend who decided to go on with her wedding--even though all of her family was in Canada. Within one hour of the tragedy, the bride's parents had a sense of urgency to get into their car and cross the border before it was closed. The parents were successful, but the rest of her family were not as lucky.

By noon that dreadful day, I called the bride and told her that if she decided to cancel, we would understand and not impose the penalty specified in the contract. She said that Saturday she was marrying her best friend and nothing could stop it. If something could stop them from being married, then she would have to rethink if they were ready to be husband and wife. She hoped her friends and family could witness the ceremony and have fun at her reception, but the wedding was not for their friends and family; it was for the couple. Wow, I was impressed by her attitude!

The bride told me her only regret was that her brother could not give the traditional family toast because he was not able to cross the Canadian border. I felt as though I wanted to do something special for this special couple. So, I connected a speaker phone to our ballroom sound system. Then I called her brother in Canada and told him to gather the family at his house and open a bottle of champagne precisely at 8:00pm.

When it was time for the toast, the bride addressed the group (with a tear in her eye) and asked if anyone would like to give a toast in her brother's place. At that moment, I dialed her brother and connected the loud speaker. He said, "Sis, it's me. I made it!" The bride's jaw dropped and she started to shake. He said, "I made it here by phone to give my toast after all." Well, there wasn't a dry eye in the room, including mine. She was the happiest bride I've ever seen--in spite of a national disaster.

article submitted by:

Teri Kinsey
Catering Manager/Wedding Specialist
Sheraton Grand Hotel

If you have any requests or ideas for articles in future newsletters or would like to contribute a testimonial, please contact us at news@bridalshowsinc.com.

Bonnie Crumpton
Newsletter Editor

Thank you to all that attended the Exhibiting 101 seminar on Thursday, November 9th at the Hilton Park Cities in Dallas. With 60 in attendance current and future bridal show exhibitors gained helpful advice to get the best results from the bridal shows.

A special thanks to Jonathan Bostick of ProTouch Sales for also speaking at the event, and to our host Cathy Moser with Hilton Park Cities for the use of her beautiful facility.

Naomi Hulme also traveled to Bryan/College Station to give a presentation of the Exhibiting 101 seminar to the Brazos Valley Wedding Association. Naomi talked with around 35 local wedding professionals about how to market their business through local consumer trade shows.

Read through some of the testimonials below to hear what the attendees had to say.

"As a first time exhibitor, this seminar was so helpful! I am confident that my newfound knowledge will boost my business. I learned a lot and would recommend it to other vendors."

~Jessica Jeffreys, Affairs of Elegance

"This was a great class for a beginner (like me) in the industry. The words of wisdom I received were spoken from years of experience. It really got me excited about my decision to do this. It was informative and entertaining!"

~L.R., Savvy Silk

"I enjoyed it! It was very helpful and know it will be used in the future to help our business."

Nichole Morales, V&N Designs

Some of the most important items attendees said they learned were:

• "Work the leads!"
• Liability Issues/Safety at the show
• "Being prepared well ahead of events"
• "How to present yourself and your staff is so important"
• "Don't give up after one mail-out. Keep up with your leads"
• Networking Opportunities at the show
• "Make every moment count -- don't sit"
• "Be real and genuine...be yourself"

For more information on these two seminars including pictures and testimonials please visit the updated Exhibiting 101 website.

Bridal Shows, Inc. would like to congratulate the Stars Girls Soccer Team on a great 2006 season. The Dallas Bridal Show sponsored the girls' team helping to provide them with their beautiful new jerseys. They certainly did us proud, playing their hearts out in Plano.

We are so excited to announce that The Word 100.7 FM and the Dallas Bridal Show are bringing Dr. Laura to the Dallas Bridal Show on Saturday, January 27th, 2007, at Dallas Market Hall. Dr. Laura Schlessinger is one of the most popular talk show hosts in radio history, and will be selling and autographing her new book, The Proper Care & Feeding of Marriage. Don't miss this unique opportunity to see Dr. Laura!

Watch your email and upcoming newsletters for upcoming details regarding an opportunity for Dallas Bridal Show vendors to be involved with "NBC 5 Throws A Wedding."

If you're interested in being a partner with us with Good Morning Texas (ABC Channel 8) preceding the Dallas Bridal Show, please contact Ruthie Stivers, our media rep, at 214-213-8567.

There are so many things to be thankful for--God's grace, family, friends, business friends & relationships, life and all of its challenges, smiles & laughter, photos of many memories, peace, good food, cell phones, computers, email, vehicles, vacations, holidays, being able to work, pets, hospitals & doctors, rain, flowers, and of course weddings, just to name a few.

Please take a moment this Thanksgiving to let someone know how much you appreciate them. Then, each day after, let someone else know how you appreciate them. Being grateful is good daily medicine for us all.

Thank you to my staff and each of you for making each year very special. I love what I do every day and appreciate everyone.

Happy Thanksgiving!

"Aloha natural disaster!" Naomi Hulme, president of Bridal Shows, Inc. enjoyed a seismic adventure on her annual trip to Hawaii this year. She and her family (son Brian from Los Angeles, daughter Mary and sister-in-law Patty from Arizona, and Jack and Naomi from Dallas) arrived the night before a 6.7 earthquake rocked the island.

Naomi, Jack and Brian began the descent down the stairwell from the 23rd floor, as Mary and Patty quickly made it down from the 9th floor. It was raining and the power on the whole island was out the entire day. Their rented SUV became their home for the day as very few places were open, which created a nice place for quality family time. That evening the crew was able to return to their hotel rooms to play spades by the light of their flashlights. The power and plumbing finally came on later in the evening.

"We are all very thankful that everyone was okay and that there was no threat of a tsunami. Thank you so much to those of you who called to check on us. It really meant a lot."

~Naomi

We are always doing research to help benefit our customers and have been asked recently to do some study on current and upcoming wedding trends.

Please contact Bonnie Crumpton at bonnie@bridalshowsinc.com with current trends you are experiencing in the wedding industry so we may compile an informative report for everyone.

Thank you for your help!

If you have any requests or ideas for articles in future newsletters or would like to contribute a testimonial, please contact us at news@bridalshowsinc.com.

Bonnie Crumpton
Newsletter Editor

The Dallas Bridal Show on January 27-28, 2007 is right around the corner! There are still spaces available but many of the categories are closing out. For example, the facility category closed out one week before the Dallas January 2006 show. That same category will most likely close out by this week- -one month before the Dallas January 2007 show. We limit all categories to make sure we have a well- balanced show and everyone is successful. Please call today to find out if your category is still open.

We are excited to see the January Dallas Bridal Show grow every year and plan on seeing over 3,000 brides out of over 10,000 attendees. In addition to that we are looking forward to an appearance by Dr. Laura, sponsored by The Word 100.7 FM.

Don't miss out on the wonderful opportunity to meet brides face to face and gain a rich lead source to work throughout the year.

For information regarding exhibiting in the Dallas Bridal Show please call 972-713-9920 or email us at info@bridalshowsinc.com.

Our e-newsletter has now seen it's year anniversary and has grown in subscriptions and interest this past year. We now have nearly 650 wedding businesses subscribing to the monthly newsletter.

Thank you to all of our subscribers for making this format for information and networking such a success.

Some companies have inquired about advertising on the newsletter and we have determined the following:

• Companies currently exhibiting in any of our bridal shows have the opportunity to advertise through our newsletter for free! (limited number for each issue)
• Any other company currently not exhibiting in the shows has the option to advertise in the newsletter (limited number for each issue) at $100 per issue.

Advertisements may include any or all of the following:

• Company Logo (or one photo)
• Up to 50 word description/commercial
• Link to company website
• Company contact info

Please remember, this newsletter is NOT sent to brides! The subscribers are fellow wedding businesses. (Wedding Coordinators, Country Clubs, Photographers, Hotels, Florists, Boutiques, Bakeries, etc.) Networking is so important in the bridal industry so this is a great way to let others know about you.

Many of you know Ruthie Stivers as the owner of Delicious Cakes. But long before Ruthie was selling cakes she has been part of the Bridal Shows, Inc. team currently as our Media Representative. In fact as of this month, Ruthie has been working with Bridal Shows, Inc. for 18 years!

Ruthie has helped build the bridal shows by working together with Naomi to create our effective mass media radio and television campaigns to ensure a high attendance at all of our shows to bring brides and bridal businesses together!

Ruthie, thank you for 18 years of hard work, dedication, and loyalty. We love you!

Last year we began requiring all exhibitors in our bridal shows to present a certificate of insurance naming Bridal Shows, Inc. as additional insured to confirm that all companies currently hold business general liability insurance. We understood that this new rule would take some time for everyone to get their insurance in order and gave them a year to work out all of the kinks.

Starting with the Dallas Bridal Show on January 27- 28, 2007, the insurance certificate will be required of all show exhibitors before they set-up for the show.

We are very pleased with the majority of exhibitors that already have an certificate of insurance in for upcoming shows. For those few still remaining, please make sure your certificate of insurance is on file with our office before you set-up for the show.

Sometimes, there can be a waiting period, so check with your agent to make sure you have everything done ahead of time so that your effective date is before you show up to set-up.

If you have any questions, feel free to contact your Account Executive or Naomi at 972-713-9920.

What do these numbers represent? They are the main timeframes of when a bride is getting married from when she attends a bridal show.

It used to be consistently 6-12 months and maybe some would stretch to 18, but after tracking the registered brides for some time now, we have seen this trend change.

There is now a certain percentage of brides that are planning way ahead--24 months out, and a few even farther than that. Take a look at the following statistics:

• 1-6 months : 27-35%
• 7-12 months: 48-53%
• 13-18 months: 11-15%
• 19-24 months: 1-3 %
• 25 + months: 1%

When you exhibit in a bridal show, keep in mind that your leads will first start turning into sales approximately 6 months after a show up to 2 years. That means if you wait until the July 2007 show before exhibiting, it will be about a year from now before you start seeing results. The key is to jump start your business as soon as you can and to keep the bride leads coming in on a consistent basis.

Exhibiting in the January Dallas Bridal Show will put you in front of 3,000 brides. That's just brides, not even counting the friends and parents that attend with the bride. The July Dallas Bridal Show will put you in face-to-face contact with 2,000 brides. The Fort Worth Bridal Show will produce 700 to 1,000 brides each show, and the Plano Bridal Show will bring 400-500 brides each show.

Can you imagine the opportunity of working approximately 8,000 bride leads per year consistently? Plus the additional possible business of all of the other attendees (additional 15,000)? Also keep in mind that one sale can produce other leads.

Plan your success by when you start focusing on thousands of leads and by how you work those leads. Those who try to make contact only 3-4 times will never get the result of someone who really works their leads. The brides are getting married--you are in the bridal business and can help them! Don't give up on your leads.

If a bride really wants you to stop contacting them, they will let you know. In talking with companies that don't give up on working their leads, I am told there is a very small percentage that actually tell you to go away.

Meet our newest team member, Leah Fitch!

Account Executive, Maria Donaldson, recently moved with her family to Fort Worth. Maria was with Bridal Shows, Inc. for a little over a year and will be missed. She wishes everyone she worked with through the bridal shows the best of luck in everything they do.

Those who worked with Maria will now have the pleasure of working with our new Account Executive, Leah Fitch. Leah will be working with existing and potential customers to help build their businesses through the bridal shows. Welcome aboard Leah!

Leah can be reached at 972-713-9920 ext. 106 or email at leah@bridalshowsinc.com.

Attention all PWG, AWP, and JWI members:

Starting with the 2008 shows, the following discounts will apply for members of these three associations: (only one association discount applies per show)

$75.00 discount per company for Dallas and Fort Worth Bridal Shows

$50.00 discount per company for Plano Bridal Shows

We are privileged to be able to work with so many wonderful companies through our bridal shows. Starting in the January 2007 newsletter we will begin recognizing one of the current exhibitors in our show through the newsletter each month.

Vendors of the Month will be companies that have successfully learned how to market their business through the bridal shows and will win a gift certificate to a local restaurant as well as the opportunity to "toot their own horn" in our newsletter!

If you would like to nominate yourself or someone you know in one of our bridal shows, please send information regarding what you are doing to market to the brides, how you are working your leads, how many brides you have talked to this month, how many you met face-to-face this month, networking opportunities you are involved with how many wedding businesses have you met with this month and how many other wedding business you currently refer and bring business to, in other words, brag about yourself!

We will choose one winner each month from the nominations we receive.

We hope hearing success stories from fellow business owners will motivate everyone to do their best and achieve all their goals and more.