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Greetings!
Happy New Year to all our faithful subscribers! A
new year at Bridal Shows, Inc. means a new round of
bridal shows starting with our biggest show of the
year, the Dallas Bridal Show on January 14-
15!
Take a moment to write down your business
goals for 2006, and assess what worked and didn't
work in 2005. Our goal is to help you achieve yours,
so feel free to call us anytime for advice pertaining to
building your business through bridal shows, or for
business advice in general!
Let us know if there is anything we can do to
make
this the best year yet for you and your company.
| Are you signed up for 2006? |
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photography by Roe & White Photography
Categories are quickly closing out! Make sure you
have reserved your space at our upcoming 2006
shows!
Dallas Bridal Show, January 14-15
Our biggest show of the year is only two weeks
away! Over 3,000 brides will be attending this event.
Call and see if there is still room for you! Can't
exhibit this time? Come visit to see how the Dallas
Bridal Show can be your best marketing tool.
Exhibitors, double check your exhibitor packets to
prepare for the show.
Fort Worth Bridal Show, February 25-26
Hit the Fort Worth market in one weekend at the
Fort Worth Bridal Show. Also a two-day show,
hundreds of companies will meet face to face with
hundreds of brides! Call us to become an exhibitor
today!
Plano Bridal Show, March 12
This regional show draws high-end brides and has
been such a success that when we considered
ending it vendors begged us to keep it going! Come
see what all the fuss is about and exhibit in the Plano
Bridal Show.
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| Sponsorship Opportunities |
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Do you want to become more involved in the bridal
shows? Sponsoring a bridal show in some capacity
means more exposure and name mention in some if
not all of our advertising! (Depending on when the
sponsorship is committed to) Sponsorships may also
include on-site banners and signage, mention on the
website, and other customized benefits.
If you have extra dollars in your budget (we realize
this does not apply to everyone) and are looking for
ways to increase your visibility to the public, then a
sponsorship may be just what your company needs in
2006.
Companies may sponsor one or more of our shows
each year (with varying costs) including the Dallas
Bridal Show, Fort Worth Bridal Show, and Plano Bridal
Show. For those of you wishing to sponsor on a
smaller scale there are several special show event
sponsorships also available. (costs vary).
- Fashion Show & Event Stage
- Program Sponsor
- Sponsor Bag
- Ticket Sponsor
- Free Valet Parking
- Sample give-a-ways
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| Company Profile: Bridal Gallery |
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Bridal Gallery is a full service bridal salon in Lewisville
with its own designers and factories.
At Bridal Gallery, all the gown designs are original and
exclusive. They also limit the number of pieces they
create for each style. There is no mass production
for any of their dresses.
With their own factory, any middle-man mark ups are
completely eliminated, which enable them to pass the
savings directly to the customers. All their gowns are
offered at surprisingly affordable prices. The
designers also work close together with the factory
to make sure every dress is made to the highest
standard.
Customization is also available at the store. If the
brides can’t find a perfect dress, they just need to
bring a picture to the store, and Bridal Gallery will
custom-design the dress just for them.
Bridal Gallery also offers an exquisite selection of
bridesmaid, flower girl, mothers’ dresses, tiaras, veils,
shoes, and other accessories to complete the brides’
attire. Gown preservation, tuxedo rentals, and
alterations are available to every bride. Their highly
experienced consultants take special care in
providing the brides with the best service in the
bridal industry. Please check their Testimonial page
on their website to see what the brides are saying
about them.
The store is located at 713 Hebron Parkway,
Lewisville, TX 75057 (in Super Target shopping
center). Bridal Gallery welcomes everyone to visit the
store
and would like to work with you to better serve the
brides.
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| Company Profile: DFW Dove Release |
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White doves are a traditional symbol of peace,
innocence, purity, prosperity, fidelity, and off course
love. The release of a single white dove, or a full
flock
brings beauty and meaning to any celebration, and is
a perfect spectacular addition to a wedding.
To assure the most beautiful and successful release,
only well trained birds cared by professionals should
be considered. The birds used by these professionals
are pure white homing pigeons. They are from the
same family as regular ring neck doves found in pet
stores, but unlike ring necks, they have a homing
instinct, and are trained to safely return home after
the release. The training of each bird takes months.
Using untrained ring neck doves is cruel, since they
do not know how to care for themselves in the wild
and would perish quickly. They would not know how
to fly nicely, and would stay perched in a near by
tree not knowing what to do.
A professional cares deeply for his birds, and for the
quality of each release. Therefore professionals will
always be present for each release, and will never
ship birds for a self-release. To locate a reputable
professional in your area who
performs releases with high standards of quality, go
to the web site of the White Dove Release
Professionals at...www.white-dove-releases.com
All White Dove Release Professionals (WDRP)
members adhere to the same code of ethics.
A dove release must take place 30 mn to 2 hours
before sunset, depending on how far the release
takes place from where the birds live. This will assure
the safe return of the birds to their loft before night
time. You can check the sunset times of your bride's
wedding day at by clicking HERE!
In conclusion, a well-performed white dove release
will add a spectacular and meaningful touch to your
bride's wedding day, but it should only be considered
if performed by a professional.
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| Chasing Leads, by Jonathon Bostick |
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How many brides did you introduce yourself to
today??
It has been said that the most any business can
truly ask for is a fair opportunity to provide a product
or service to the prospective marketplace. If that is
true, and I believe it is, the question becomes; “what
are we doing to earn our opportunity to provide?”
It
is important to understand that there are 2 specific
types of bridal leads. Number one is a passive lead.
This is a lead that comes to you as a result of
the brides decision to contact you. This lead could
come from the internet, yellow pages, print
advertising, possibly a referral. The point is that you
had to do very little to secure the lead.
It turns out
that the majority of wedding professionals rely on the
passive lead source as their primary way of doing and
growing their business. It is my contention that this
exercise leaves the wedding professional exposed to
the whims and behaviors of the bride. For Example:
If the bride does not respond to you via the internet,
yellow pages, print advertising, or referral, how will
you maintain and grow your business?
Now let’s talk about the 2nd lead type. The
second
and more powerful lead type is the aggressive lead.
This is the lead that is cultivated as a direct result of
your behavior. Aggressively pursuing the bridal leads
made available to you puts you in a position of
action, not waiting for action from someone else.
It has always surprised me when wedding
professionals
tell me that their business is struggling however they
have not made a conscious decision to aggressively
pursue the brides made available to them by a
number of lead sources. I can assure you that there
is no more important exercise than to initiate an
introduction to as many brides as you possibly can.
Keep in mind that the only reason a lead list does not
work is when you or someone for you does not work
it. If you honestly do not have the time, or possibly
you are not comfortable reaching out to the bride
with continuous follow up then find someone to do it
for you.
In my 20 plus years experience in sales, advertising,
and marketing the one thing that has always held
true is that whoever makes themselves most relevant
to the prospect is most likely to do business with the
prospect. It is also true that it is impossible to
become relevant without an introduction and
relentless follow up.
For more information on how to
shift your business focus from passive to aggressive
please contact Bridal Shows, Inc or me directly. I
promise there is significant growth at hand.
Remember that everyday when you ask the question
of; “How many brides did I introduce my company to
today that didn’t introduce themselves to
me?”...You need to have a good answer.
Good luck!
Jonathon Bostick
Pro Touch Sales Agency
972-784-2411
protouchsales@sbcglobal.com
"We introduce our clients to their clients"
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| Have a Laugh! |
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Getting to Know Us |
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As we approach our first round of 2006 bridal
shows,
we felt it would be beneficial to introduce you to our
Bridal Shows, Inc. team. It is truly a year round team
effort to produce our six bridal shows each year, as
well as seminars, industry trade shows, and other
special events.
Although we are able to speak to many of you on
a
daily basis, it is not often we get a chance to meet
face to face. So to help refresh the memory of our
returning customers, as well as educate new
customers, we have compiled picture profiles of the
Bridal Shows, Inc. employees.
Please take a moment to look through these
profiles
before you come to the show so you can put a face
with the name while at the same time learning some
interesting facts about your favorite bridal show
team.
Click
HERE to view employee profiles!!
Refer a customer to Bridal Shows, Inc. for Cash!
Need some extra cash after the holiday season?
Here's a great way to earn some money and grow
the bridal shows!
Take the following steps to boost your
wallet. It's as
easy as 1...2...3!
- Refer a fellow wedding company to Bridal Shows,
Inc.
- Make sure they give your company name as a
referral on their bridal show form.
- Receive a $25 check from Bridal Shows, Inc.!
Hear From The Brides!
In the November Newsletter we gave a few samples
of the results of our Bride Survey we sent out to
thousands of brides. Brides were asked for general
comments to pass on to exhibitors. Read over the
following excerpts to improve your sales at the next
show.
My only suggestion would be to have your
products easily accessible to everyone. Also, list
your prices BIG AND BOLD so everyone can see them.
Don't beat around the bush when you are
asked, "How much"? If you believe in your product
then announce your pricing structure with pride! If
you shudder when you say how much your prices are
then the customer won't feel confident about
choosing you!
Our wedding date is still over a year away and
when we mentioned that, some vendors said that we
should visit them when it gets closer or acted as if
they should spend time with those whose wedding is
sooner. We would like to have everything completely
prepared early and that made us not want to work
with those people.
I did not consider anyone that did not have
detailed information they could give to me at the
bridal show. I pretty much just threw that away.
Just because we are young not all of us are in
there just playing around. We really need help!!
I think most of them did a great job- just make
sure that the people representing the company seem
excited to be there and are good about
congratulating the bride.
WEBSITES, WEBSITES, WEBSITES!!! It is just too
convenient for research, but please put prices on the
web, or it is of no help!
Try to make your table different from the
others...the show can be overwhelming with all there
is to learn, but at the same time, there are so many
vendors that all seem to offer the same things, if
they try to stand out more, it would make for a more
interesting show.
Make an effort with each person that comes to
your table because you could easily miss out on a
sale
2006 Bridal Shows
Dallas Bridal Show
January 14-15, 2006
Dallas Market Hall
Fort Worth Bridal Show
February 25-26, 2006
Amon Carter Exhibit Hall
Plano Bridal Show
March 12, 2006
Plano Centre
Dallas Bridal Show
July 8-9, 2006
Dallas Market Hall
Fort Worth Bridal Show
July 22-23, 2006
Amon Carter Exhibit Hall
Plano Bridal Show
September 17, 2006
Plano Centre
New Posters Are In!
If you would like to display
our 2006 Schedule Poster email
info@bridalshowsinc.com with the
following information:
Your Name:
Company Name:
Street Address:
City, State, Zip:
How Many Posters Needed:
A picture of the poster is below.
Motivational Messages
The sure way to miss success is to miss the
opportunity.
-Victor Chasles
The way to gain a good reputation is to endeavor
to be what you desire to appear.
-Socrates
Seminar Information!!
Thank you to everyone that participated in our
preview sessions of "Exhibiting 101." They were a
great success and have benefited many
companies.
Naomi Hulme has been asked to give a 30 minute
brief version of the Exhibiting 101 seminar at the
upcoming PWG
(Professional Wedding Guild) meeting on January
25th.
Visit the PWG website, or call for more details
regarding location, cost for lunch, etc.
Stay posted to upcoming newsletters and/or
emails
announcing future seminar dates, or bookmark www.exhibiting
101.com to receive updates.
Want to contribute to our newsletter?
Do you
have any suggestions on what you'd like to see in
future issues? Please direct all newsletter comments
and questions to our Bridal Shows, Inc. Newsletter
Editor, Bonnie Crumpton at
bonnie@bridalshowsinc.com
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What a great
way to start
out the new year. Bridal
Shows, Inc. is confident that 2006 will prove to be
our best year yet. If you missed out on the Dallas
Bridal Show make sure you are a part of our future
shows! Our goal is not only to provide the best bridal
shows in the country but also to build bridal
businesses by introducing them to their best
marketing tool, exhibiting in a Bridal Shows, Inc.
bridal show!
