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February 2007
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Feburary Newsletter
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Bridal Shows, Inc. Newsletter February Edition
February 20, 2007

Greetings!

Our first priority to our customers is always to provide the highest quality bridal shows in the Metroplex, so please understand that we may miss a newsletter once or twice a year during the height of bridal show season. Last month was one of those times, but although we didn't have a newsletter we did have a fantastic Dallas Bridal Show! Thank you to all who contributed to this wonderful event.

We look forward to another wonderful year of learning and growth in the wedding industry.

in this issue
  • The 99.5 Wolf Valentine's Wedding
  • Fort Worth Bridal Show: Marketing Campaign
  • Dallas Bridal Show: Review
  • Dr. Laura's visit to the Dallas Bridal Show
  • Naomi's Notes: Are you too comfortable?
    by Naomi Hulme
  • NEW Bride Survey
  • Lost and FOUND!

  • Fort Worth Bridal Show: Marketing Campaign

    We are looking forward to another great Fort Worth Bridal Show this weekend at the Amon Carter Exhibit Hall.

    Fort Worth Bridal Show
    Amon Carter Exhibit Hall
    February 24-25, 2007
    11:00am to 4:00pm both days

    The following is a list of the current marketing campaign that is scheduled for the Fort Worth Bridal Show, February 24-25, 2007. There can be additional sources added between now and the show.

    • Radio: 106.1 Kiss FM, 94.9 KLTY, KVIL 103.7 Lite FM, KMVK Movin 107.5,and 99.5 The Wolf.
    • TV: Fox 4, WFAA 8
    • Newspaper: Dallas Morning News
    • Billboards/Clear Channel: Five (5) locations all up for 30 days.
      • Airport Frwy. West of Carson St.
      • Jacksboro Hwy. North of University Dr
      • North Frwy. North of Keller Hicks
      • South Frwy. North of Pafford St.
      • Tom Landry Hwy. East of Randol Mill Rd.
    • Billboards/Other: Six (6) other billboards all up for 30 days
      • 3801 Granbury Rd. (faces North)
      • 3106 Las Vegas Tr. (faces North)
      • 2219 N. Main (faces South)
      • 904 W. Northside Dr. (faces West)
      • 1234 N.W. 28th (faces West)
      • 5600 W. Vickery (faces East)
    • Wedding Publications: Bride & Groom Magazine, DWeddings, Fort Worth Texas Magazine, Perfect Wedding Guide, Premier Bride, Wedding & Party Guide
    • Website: www.bridalshowsinc.com and many other vendor and industry websites
    • Other: Posters throughout the city with wedding business locations, email campaigns to registered brides, various calendar listings


    Dallas Bridal Show: Review

    On January 27-28, at Dallas Market Hall, the Dallas Bridal Show hosted over 3,000 brides (2,270 of which registered) out of a total of 9,500 attendees (Includes paid adults, grooms, children, Sunday 1/2 price coupons, VIP tickets, and badged exhibitors). Around 350 companies benefited from meeting one-on-one with potential customers and gained a valuable lead source to work for months to come! Thanks to everyone who helped to make this a successful show, but keep in mind although the show is over, the work is just beginning. Design a plan to continually follow-up on your leads in order to keep your company name on the fore-front of their minds as they make various wedding plans over the next year(s).

    Congratulations!

    The tallies are in and we have the winners from the coupon contest at the Dallas Bridal Show! (Prizes will be awarded on the Dallas Bridal Show in July of 2007.)

    • First place: Perfect Wedding Guide--FREE 10 x 10 booth space
    • Second Place: Margie's Wig Salon--$300 off
    • Third Place:*TIE* LuLu's Bridal Boutique and United Party Rental--both will receive $150 off
    Thanks to everyone who participated in this contest You are all winners because you helped bring more brides to your booth at the show!

    Thank You...

    A Special Thanks to Gerry White and Sherry Roe with Roe & White Photography for their photography skills at the Dallas Bridal Show. Click below to see some of their photos from the show!


    Dr. Laura's visit to the Dallas Bridal Show

    We were also pleased to add to the excitement of the Dallas Bridal Show with a visit from Dr. Laura brought to us by The Word 100.7 FM.

    A big thank you goes out to our friends at The Word 100.7 for helping bring additional "buzz" to the Dallas Bridal Show with this celebrity guest.

    Photograph by Margaret Lake Photography


    Naomi's Notes: Are you too comfortable?
    by Naomi Hulme
    Naomi

    Many times, business owners become satisfied with the way things are going and sit back and relax. Don't ignore the fact that there is a time and a place to take a vacation, to help your body & mind relax a bit. Even though that is important each year, that is not what this article is about.

    Be careful of getting too comfortable in your business. This is a good way to kill a business. To avoid getting too comfortable, aspire to the following guidelines:

    • Stay on guard to watch over and protect your business.
    • Be open and on the lookout for new ideas and new opportunities each day.
    • Be aware and pay attention.
    • Read and learn as much as you can each day.
    • Stay updated on things happening in and outside of your industry.
    • Work hard to consciously improve your memory.
    • Think constantly and utilize your brain to its fullest!

    I recently did some research on the human brain and there are some fascinating facts and figures concerning our most important organ. As business owners we are constantly stretching our brains to create new and unique ideas. Did you know there are 100 billion nerouns in the brain for you to use to your full potential? Check out the following websites for more information: www.thethinkingbusiness.com, www.brainconnection.com, and others.

    By not becoming comfortable, you are always alert to new improvements. This helps you to grow, stay ahead, and become better today than yesterday. As Robert Slater's book title says "Get Better or Get Beaten!"


    NEW Bride Survey

    At the Dallas Bridal Show last month we implemented an exit survey for brides to let us know what they thought about the show. We had 683 brides complete the exit survey and by doing so they have given us some valuable information regarding the bridal show.

    We are still compiling all of the responses and will send a review of the results this week to all the exhibitors in the January Dallas Bridal Show. If you were not in the Dallas Bridal Show but would like to see the results or you are thinking about exhibiting in the future and are curious as to what the brides said, please contact us at info@bridalshowsinc.com and we will be happy to send you a copy.

    For now, listed below are some of the highlights from the survey:

    Total # of Brides who completed survey=683
    (tallies reflect only the answers we were given, some entries were left blank)

    "Did you enjoy the show?"

  • 525 (77%) Yes very much
  • 131 (19%) Yes, some
  • 0 (0%) No
  • "Did you feel that the show was overwhelming?"

  • 65 (10%) Yes, very much
  • 295 (43%) Yes, some
  • 319 (47%) No
  • "Did the show provide what you were looking for?"

  • 410 (60%) Yes, very much
  • 241 (35%) Yes, some
  • 1 (0%) No
  • "What dollar amount do you think you will be spending with those from question #5 (vendors found at show)?"

  • Range of answers from $200.00 - $250,000.00
  • "Did you bring someone with you to help take notes or help gather information?"

  • 561 (82%) Yes
  • 36 (53%) No
  • 19 (28%) Blank
  • "What are some of the positives that you enjoyed about the show?" (listing only a few)

  • 46 (8%) Everything
  • 91 (15%) Friendly/Nice People
  • 82 (13%) The variety
  • "Would you recommend this show to other friends that are getting married?"

  • 457 (67%) Yes, very much
  • 60 (9%) Yes, some
  • 0 (0%) No
  • (Call us for a complete review of the survey responses.)


    Lost and FOUND!

    This fleece poncho was found at Dallas Market Hall after the January Dallas Bridal Show and members of our staff remember seeing it on one of the exhibitors but we don't know which one! If you know who this item belongs to please call us at 972-713-9920.

    Thanks!


    The 99.5 Wolf Valentine's Wedding

    After two tours of duty to Iraq, Billy was ready to marry the girl of his dreams, Jessica. The two had been planning a wedding for the summer of 2007 when Billy got the call for a third tour. Understandably both were devastated and Jessica was determined to not let Billy go back to Iraq without her being his wife. With only a few days to plan a wedding during the busiest time of the year, Billy and Jessica were determined to have a Valentine's Day wedding.

    When Jessica's cousin contacted the Wake Up with The Wolf Morning show Monday February 12th asking for help, the Wolf immediately responded to make the wedding happen live on the air! Meanwhile Naomi of Bridal Shows, Inc. was driving to work listening to the morning show and being touched by the couples' plight knew that the vendors from the Fort Worth and Dallas Bridal Shows could help this special couple.

    Sure enough several of our vendors stepped up to the plate last minute to create a memorable Valentine's Day wedding.

    A very special thanks goes out to the following companies:

    • Dwayne with Southern Flair Photography-- photography
    • Denice and Rochelle with Wrapped Around You-- decorations
    • Ryan with Blink Media--videography
    • Ruthie with Delicious Cakes--cake
    • Barbara with Flowers of Las Colinas--bridal bouquet and boutonnieres
    • Don with Premier Transportation--limo service

    Whenever opportunities like this come along we are on a very tight time schedule to put everything together and we appreciate everyone that jumped so quickly to make this happen.

    CLICK HERE to view pictures from the wedding. (Courtesy of Southern Flair Photography)
    Username: The Wolf Wedding
    Password: 4366


    Plano Bridal Show:
    Limited Space Remaining!

    Because space is limited due to the size of the Plano Centre, we are running out of room for the Plano Bridal Show on March 11, 2007. There are only a few spaces remaining for the show, so if you are not already signed up and would like to be an exhibitor, call us today to find out if there is still an availability for your company!


    Exhibitor Surverys!

    Thank you to all of our exhibitors that completed the emailable surveys we sent out. We would like to congratulate our winners from the drawing we did from the surveys submitted from each 2006 bridal show!

    • Dallas January 2006: Sweet Memories Cakes & Catering
    • Fort Worth February 2006: Silver Screen Photography
    • Plano March 2006: Hilton Garden Inn Dallas/Allen
    • Dallas July 2006: Cayman Islands Dept. of Tourism
    • Fort Worth July 2006: Southern Flair Photography
    • Plano September 2006: Dallas Woman's Forum
    All winners will receive a $100 gift certificate to Bennigan's! Call us to arrange picking up your prize.


    Wedding Industry Trade Show

    The first set of postcard invitations for this event will be sent out within the next two weeks. If you do not receive one, please email us with your complete information so we can add you to the next mailing list.

    Please visit our website to learn more about this unique 2-day conference to help build your business.

    Schedule time to be there both days:
    May 16-17, 2007 (Wed-Thurs)
    Plano Centre, Plano, TX

    If you have any questions, please call James Nutt at 972-713-9920 ext. 106.


    Renowned inspirational speaker Bryan Dodge gave a brief 23 minute version on "How to Build a Better You" at the February meeting of JWI. If you would like the full version, please join us at the Wedding Industry Trade Show on May 16th where Bryan will begin the day at 10:00am. To learn more about Bryan Dodge, other speakers and events, please visit our website at www.weddingindustrytradeshow.com.


    2007 Bridal Show Schedule

    Fort Worth Bridal Show
    February 24-25, 2007
    Amon Carter Exhibit Hall

    Plano Bridal Show
    March 11, 2007
    Plano Centre

    Dallas Bridal Show
    July 14-15, 2007
    Dallas Market Hall

    Fort Worth Bridal Show
    July 21-22, 2007
    Amon Carter Exhibit Hall

    Plano Bridal Show
    September 16, 2007
    Plano Centre



    To help you in planning ahead... 2008 show dates are as follows:

    Dallas Bridal Show
    January 26-27, 2008
    Dallas Market Hall

    Fort Worth Bridal Show
    February 23-24, 2008
    Amon Carter Exhibit Hall

    Plano Bridal Show
    March 9, 2008
    Plano Centre

    Dallas Bridal Show
    July 12-13, 2008
    Dallas Market Hall

    Plano Bridal Show
    September 14, 2007
    Plano Centre


    We will let you know about the Fort Worth Bridal Show July dates as soon as they are available.


    New Posters Are In!

    If you would like to display our 2007 Schedule Poster, email info@bridalshowsinc.com with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A sample of the poster is below. (current show dates included)



    Motivational Messages

    "There are three things that are real: God, human tragedy, and laughter. Since we cannot understand completely the first two, we must do with the third, laughter."

    ~John F. Kennedy

    "Everything precious including our dignity can be taken from us but one thing that cannot be taken away is our power to choose what attitude we will take toward the events that have happened."

    ~Victor Frankl

    Quick Links...

    More About Us

    Newsletter Archives

    Wedding Industry Trade Show

    Pictures from the Dallas Bridal Show

    American Trade Shows, Inc.

    Association of Wedding Professionals

    Professional Wedding Guild



    phone: (972) 713-9920


    Bridal Shows, Inc. | PO Box 600 | Addison | TX | 75001


    March 2007
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    March Newsletter
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    Bridal Shows, Inc. Newsletter March Edition
    March 20, 2007

    Greetings!

    We truly hope this month has brought everyone some Saint Patty's luck! But in reality we all know that nothing comes easy. The best things in life have to be worked for. We strive everyday to meet our goals in both our business and personal lives. The road to success can oftentimes be difficult, but that just makes the victory all the more sweet!

    Please let us know if there is any way we can assist you as you journey down that road. We are so blessed to be able to help businesses achieve the growth they are searching for.

    in this issue
  • "Your Success is Down to You!"
  • In Memory of Pat Bielss
  • Summer Shows 2007
  • Plano Bridal Show: Review
  • Wedding Business FOR SALE
  • Naomi's Notes: Are You A Professional?
    by Naomi Hulme
  • Wedding Industry Trade Show
  • Happy Anniversary Tracy!

  • In Memory of Pat Bielss

    Pat Bielss of Eagle Sound Entertainment ended her fight with breast cancer on March 7, 2007. She will be sorely missed, not only by her family (her husband Otto, and her son and business partner, Paul) but by the entire wedding industry.

    Bridal Shows, Inc. had the privilege of working with Pat for many years. Her positive attitude made her a joy to work with and we will always remember her.

    In honor of her memory we are making a donation to the Susan G. Komen Foundation in her name. If you would like to contribute to this donation, please contact us before NOON on Friday, March 30, 2007.

    Please include the Bielss family and Eagle Sound Entertainment in your thoughts and prayers as they struggle through this difficult time.


    Summer Shows 2007

    Spring has just arrived and summer is right around the corner. We are busy getting ready for the next set of bridal shows beginning in July. Many of the brides from the spring shows will also attend the shows this summer now that they are ready to book vendors as well as new brides that are either planning a fall/winter wedding or planning in advance for a 2008 summer wedding! Join the fun, but act quickly as several categories are already closing out.

    Dallas Bridal Show
    Dallas Market Hall
    July 14-15, 2007
    10:00am-5:00pm

    Fort Worth Bridal Show
    Amon Carter Exhibit Hall
    July 21-22, 2007
    11:00am-4:00pm

    Plano Bridal Show
    Plano Centre
    September 16, 2007
    12:00pm-5:00pm


    Plano Bridal Show: Review

    The Plano Bridal on March 13, 2007 was a great success. Nearly 100 wedding companies met face-to- face with 388 registered brides out of 1,416 attendees. Drawing mostly from the Collin County area, the Plano Bridal Show has built a reputation for bringing in a high-end clientale. Please call us if you have not already signed up for the next Plano Bridal Show on September 16. We are already over 75% full for that show!

    Congratulations!

    The tallies are in and we have the winners from the coupon contest at the Plano Bridal Show! (Prizes will be awarded on the Plano Bridal Show in September of 2007.)

    • First place: Perfect Wedding Guide--FREE 10 x 10 booth space
    • Second Place: Grand Events--$300 off
    • Third Place:Could have been YOU! Not many companies participated in the contest this time... so someone missed out on a discount! Make sure you pass out coupons every time to help bring brides to the show.

    Thank You...

    A Special Thanks to Gerry White with Roe & White Photography for his photography skills at the Plano Bridal Show. We will be posting his work at www.planobridalshow.net by the end of the week.


    Wedding Business FOR SALE

    Beautiful, one of a kind wedding invitation and accessory boutique in the north Dallas galleria area is seeking a new owner. Established in 2000, profitability continues to increase every year. This company would easily compliment many types of exciting wedding related businesses or continue to operate as a stand alone business. $85K (includes inventory, furniture, fixtures & good will). Call April at Wedding Essentials (972-386-9890) for more information. Serious inquiries only.


    Naomi's Notes: Are You A Professional?
    by Naomi Hulme
    Naomi

    Do you consider yourself to be a professional? Do others consider you to be a professional? What comes to mind when you think about whether you or someone else is a professional?

    In Webster’s, the definition of “professional” reads as follows: of, engaged in, or worthy of the high standards of a profession, designating or of a school, esp. a graduate school, offering instruction in a profession, earning one’s living from an activity, such as a sport, not normally thought of as an occupation, engaged in by professional players, engaged in a specified occupation for pay or as a means of livelihood, being such in the manner of one practicing a profession, a person who engages in some art, sport, etc. for money, esp. as a means of livelihood, rather than as a hobby, a person who does something with great skill.

    Hopefully, some of the following questions will get you to thinking and re-evaluating your thoughts and ideas.

    • Do you set your goals higher than you can accomplish this year? This week? Today? Why set your goals for something you know you can do? Do you complete those projects on time and on budget?
    • Do you continue to seek knowledge? You probably have heard the phrase “knowledge is power.” Just because you may not be required to do “continued education,” should you? Our society and industry is ever-changing, so we have to keep learning and gain more wisdom today than yesterday. (“Wisdom is not a product of schooling but of the life long attempt to acquire it,” by Albert Einstein)
    • Do you consider yourself an optimist? (“An optimist is someone who goes after Moby Dick in a rowboat and takes the tartar sauce with him,” by Zig Ziglar) (“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty,” by Sir Winston Churchill)
    • Are you a person of excellence?
    • Are you honest? Ethical? Accountable?
    • Are you helping to set a higher standard for your industry?
    • Do you plan ahead? What do your “to-do” lists look like?
    • Do you budget appropriately?
    • How are you with managing your time? One of our speakers for the trade show, Sarah Zink, will not be able to speak at this upcoming event unless something changes. She has a great newsletter that she sends out. Her March newsletter titled “Stop Chasing the Clock!” is something you might want to read. Her website is www.sarahzink.com.
    • Do you have an attitude of helping others accomplish their goals?
    • How are you in making tough decisions? Not everyone will agree with you in all of your decisions— just accept that. Sometimes you have to shake up your business a little to move forward.
    • What order are your priorities? Who and what fits in to those priorities? God? Work? Family? Friends? Yourself?

    If we pay attention to striving always to be a better professional, we will know what to do and what not to do. We will make some mistakes along the way and that is okay. A professional learns from those mistakes and moves forward and does the right thing the next time.

    Speaking of being a professional in the Wedding Industry, A new book that you will want to read is titled, “The Best Wedding Reception--Ever!” In talking with the author, Peter Merry, you can go to the website www.thebestweddingreceptionever.com and link to Amazon.com to purchase the book. Even though the main focus is for the wedding reception, this is a book that you will want to recommend to brides so they can understand the need to hire a professional in every aspect of the wedding, and then use your services, of course. It will also help you to rethink how serious you are in the business that you have.

    Enjoy being a professional!


    Wedding Industry Trade Show

    Wed. and Thurs.
    May 16-17, 2007 Plano Centre

    By now everyone should have heard about the 2nd annual Wedding Industry Trade Show on May 16-17, 2007 at the Plano Centre.

    Because this is still a fairly new event there has been some confusion as to what the trade show is. Unlike a consumer show (such as the bridal shows), the Wedding Industry Trade Show is closed to the public and all the speakers and exhibitors are geared towards building and marketing your bridal business.

    It is a two-day business to business conference full of educational opportunities for the wedding professional! The very affordable admission price of $49.00 per person includes 8 informative seminars, networking opportunities, and an exhibit floor featuring businesses ready to help you grow. You also have the option of purchasing the catered lunch at which table- topic discussions will be held.

    Plan on being there and be there the entire two days for an educational experience unlike any other.

    We are currently taking registrations, so sign up today to attend! Visit the website to download the registration form and fax it to us at 972-713-9996 as soon as possible.

    Feel free to contact us with any questions related to the trade show. We are very excited about how this conference will build the industry, and help you build your business.


    Happy Anniversary Tracy!

    Tracy Kopinski has been with Bridal Shows, Inc. 4 years as of March 23! Tracy helps keep us running smoothly as our Administrative Manager and a part- time Account Executive. Next time you talk to Tracy be sure to thank her for all of her hard work.

    We appreciate you Tracy!


    "Your Success is Down to You!"

    by: Robert Warlow,
    Small Business Success

    With stock market values, concerns over pensions and house prices, we have plenty of things to keep us awake at night! But a lot of us have more mundane things to get worked up about – the advertising campaign which doesn’t appear to be working, margins getting squeezed, the customer who took up hours of your time and never bought anything, your van breaking down just when you needed it most, no cash in the Bank!

    Who is to blame for all of these misfortunes? The usual response is the Government, the tax man, the ungrateful customer, the mechanic, your next door neighbor, your partner. Everyone else in the world is to blame except -- you! All too quickly you try and find someone else to blame for our little problems in life. You find reasons to justify why it has nothing to do with you.

    What people don’t realize is that by continually blaming ‘them’ you are actually preventing yourself from moving forward, trapped in a spiral of negativity, forever the victim. All success-focused people take personal responsibility for the events that happen to them, for the decisions they make. They understand that by not taking responsibility they will never resolve anything. They have a belief that everything they have in life, good or bad, is as a result of their actions. As a result, they never stop still; they never pause to lay blame; they are continually moving forward, not being held back by ‘them’.

    So what can you do to start accepting responsibility for what happens in your life and regain control? Next time, before you start blaming others pause and ask, “What have I contributed to produce this result?” And then more importantly, ask, “What can I do to put it right or stop it happening again?”

    Always take responsibility for what you have in your life and give yourself the opportunity and permission to grow. Be responsible for your own success!

    Robert Warlow
    © Small Business Success
    http://www.smallbusinesssuccess.biz


    Wedding Industry Trade Show presents...
    Bryan Dodge

    Wednesday, May 16, 2007
    10:00am to 11:00am
    click here to register!

    Bryan probably holds the record of being the busiest speaker in the United States. A popular choice for conferences and conventions, last year alone he made well over 300 speaking appearances all across the United States and Canada. He is the author of several professional development programs including, How to Build a Better You, How to Build a Complete Sales Person, and How to Build a Purpose Guided Life, as well as being the co-author of the book Becoming the Obvious Choice.

    What You Can Expect to Learn

    Bryan Dodge will deliver his inspirational message, "How to Build a Better You" in his high energy delivery style that everyone will benefit from. He will focus on the key areas of personal development. This program will inspire you to have consistent upward growth in your life and in your career. He will present the E.A.T. Philosophy which will enable you to have a positive outlook and will also teach you the importance of dealing with every problem on its time. Bryan will reveal the three main laws of leadership and conclude with the power of personal energy and where it comes from. Bryan's program is refreshing and entertaining, yet informative and educational. His lively and spirited delivery style will make this event a very memorable learning experience.

    Testimonies from Past Appearances

    "Bryan, many thanks for conducting a terrific seminar at yesterday's conference. Rarely does one get an opportunity to learn so much in such a short time." ~ Sam Zurawel, Merril Lynch

    "Bryan, you have impacted our lives and touched us for the better to influence people in a positive way and make our world a happier place for all of us." ~Liz Butler, Henry S. Miller Co.

    "Bryan, today I was truly awakened, literally, spiritually, and intellectually! Your energy and enthusiasm is very refreshing. Keep up the great work!" ~Carol R. Davis, Women's Business Initiative


    Bridal Show Schedule

    Dallas Bridal Show
    July 14-15, 2007
    Dallas Market Hall

    Fort Worth Bridal Show
    July 21-22, 2007
    Amon Carter Exhibit Hall

    Plano Bridal Show
    September 16, 2007
    Plano Centre

    Dallas Bridal Show
    January 26-27, 2008
    Dallas Market Hall

    Fort Worth Bridal Show
    February 23-24, 2008
    Amon Carter Exhibit Hall

    Plano Bridal Show
    March 9, 2008
    Plano Centre

    Dallas Bridal Show
    July 12-13, 2008
    Dallas Market Hall

    Plano Bridal Show
    September 14, 2008
    Plano Centre


    New Posters will be in soon!

    If you would like to display our 2007 Summer Schedule Poster, email info@bridalshowsinc.com with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A sample of the poster is below. (current show dates will be included on posters)



    Motivational Message

    "Losers make promises they often break. Winners make commitments they always keep."

    ~Denis Waitley


    Have a LAUGH!

    Jacob addresses the man behind the counter: "Are you the owner?"
    The pharmacist answers "Yes."

    Jacob: "We're about to get married. Do you sell heart medication?"
    Pharmacist: "Of course we do."

    Jacob: "How about medicine for circulation?"
    Pharmacist: "All kinds."

    Jacob: "Medicine for rheumatism, scoliosis? "
    Pharmacist: "Definitely."

    Jacob: "How about Viagra?"
    Pharmacist: "Of course."

    Jacob: "Medicine for memory problems, arthritis, Jaundice?"
    Pharmacist: "Yes, a large variety. The works."

    Jacob: "What about vitamins, sleeping pills, Geritol, antidotes for Parkinson's disease?"
    Pharmacist: "Absolutely."

    Jacob: "You sell wheelchairs and walkers?"
    Pharmacist: "All speeds and sizes."

    Jacob says to the pharmacist: "We'd like to use this store as our Bridal Registry."

    Quick Links...

    More About Us

    Newsletter Archives

    Wedding Industry Trade Show

    Pictures from the Dallas Bridal Show

    American Trade Shows, Inc.

    Association of Wedding Professionals

    Professional Wedding Guild



    phone: (972) 713-9920


    Bridal Shows, Inc. | PO Box 600 | Addison | TX | 75001


    April 2007
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    April Newsletter
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    Bridal Shows, Inc. Newsletter April Edition
    April 20, 2007

    Greetings!

    To say "April Showers" this month would be an understatement! In Texas weather tradition, this month has been completely unpredictable. From snow, hail, thunderstorms, massive winds, and in some cases tornadoes, this month has kept us all guessing what will happen next! We do hope everyone has stayed safe and managed to get through any weddings altered by the weather.

    Although sometimes it is difficult to tell what season we are in, it is indeed spring, and for Texans that means summer is only a breath away. Summer is easily the busy season for wedding businesses but don't forget to prepare for the slow times by exhibiting in this summer's bridal shows to have leads to work throughout the fall and spring of next year.

    in this issue
  • The #1 Mistake Made Dealing
    With Angry Customers
  • Less Than One Month Away!
  • Coupon Winners from Fort Worth
  • Updated Bridal Show Photos
  • Naomi's Notes: "Exhibiting 101" Excerpt
    by Naomi Hulme
  • Happy Anniversary Betty!
  • Have a Laugh!

  • Less Than One Month Away!

    If you haven't already registered to attend the Wedding Industry Trade Show then now is the time to do it! This business-to-business conference is one that you do not want to miss!


    Download the Registration Form and fax to 972-713-9996.

    Reasons to Register Early:

    • Some of the seminars will provide pamphlets, workbooks, or flyers. Help us plan ahead to create enough materials for everyone!
    • Reservations for the catered lunch by Plano Center (at which round table topic discussions will be held) must be made no later than May 9, 2007.
    • Early registrations will help make the On-Site Registration move swiftly in order to get you into the event smoothly without having to stand in line.
    • Registering early will give you one less thing on your "To-Do List"!


    Round Table Discussions

    By purchasing the catered lunch not only will you be served a delicious meal by Plano Centre, but you will also be able to participate in a "Round Table Discussion."

    Sometimes we learn the most from brainstorming with our peers and learning from others experiences. The Round Table Discussions are designed for just this. Each table will have a discussion leader as well as questions to help facilitate constructive conversation.

    We are currently looking for Round Table Discussion leaders as well as discussion topics. If you would like to lead a discussion or have a great idea for a topic concerning the wedding industry, please call James Nutt at 972-713-9920.


    Coupon Winners from Fort Worth

    Sorry for the delay, but we neglected to congratulate the winners of the Coupon Contest from the Fort Worth Bridal Show last February 24-25, 2007. At each bridal show exhibitors are given the opportunity to pass out coupons for the show to all of their brides. Whichever company brings in the most coupons (and therefore the most brides) to the show receives great discounts for the Fort Worth Bridal Show on July 21- 22, 2007.

    Congratulations...

    • 1st Place: Perfect Wedding Guide--FREE 10 x 10 booth!
    • 2nd Place: Southern Flair Photography--$300 off
    • 3rd Place: Stockyard Stations--$150 off

    Thanks again to all who participated in this contest. As always everyone is a winner because you helped bring more brides to the show to see your company!


    Updated Bridal Show Photos

    Thanks to Gerry White with Roe & White Photography we are able to give you a front-row seat to the past three bridal shows. We feel these photos speak for themselves in conveying the quality of shows produced by Bridal Shows, Inc. We can't wait to do it all over again this summer for the next three bridal shows!

    Check out the follow websites to see the photographs from our Spring 2007 events:

    Dallas Bridal Show, January 27-28, 2007
    www.dallasbridalshow.net

    Fort Worth Bridal Show, February 24-25, 2007
    www.fortworthbridalshow.net

    Plano Bridal Show, March 11, 2007 www.planobridalshow.net

    If you have not signed up for the 2007 Summer bridal shows yet, call us at your earliest convenience. We are already closing out on many categories so contact us to learn what opportunities are available to you.

    Bridal Shows, Inc., 972-713-9920


    Naomi's Notes: "Exhibiting 101" Excerpt
    by Naomi Hulme
    Naomi

    Naomi will be giving another session of her "Exhibiting 101" seminar at the Wedding Industry Trade Show on Wednesday, May 16th at 4:00pm.

    Below is an excerpt from the seminar material to give you a taste of what you can learn from Exhibiting 101.





    Questions to ask a Show Producer

    To make a wise business decision, you need honest answers.

    Established shows:

    • How many years in this market?
    • Number of companies exhibiting?
    • Real number of attendees? (not including on-line registering)
      • How do they count their numbers?
      • Paid attendance who came to the show
      • Badged Exhibitors
      • VIP tickets/Press
    • How do you advertise the show?
    • Cost of exhibiting, decorating, electrical?
    • Any other opportunities?

    Start Up Shows

    • Number of years in this market? (if never in market, ask for references from other areas)
    • Expected number of companies exhibiting?
    • Expected number of attendees? (They have no idea, if given a huge number...red flag!)
    • How will you advertise the show? Be specific.
    • How much do you plan on spending for advertising?
    • Call the facility and make sure this producer has a contract with a paid deposit in place. (If answer is no...red flag!)

    Register to attend the Wedding Industry Trade Show to hear more from Naomi on how to achieve the most success from a bridal show!


    Happy Anniversary Betty!